I don't get why people are disappointed. A family-oriented entertainment brand should not necessarily be expected to make a political statement regarding police brutality and violent racism in the world at large. Their employees are making statements on Twitter and their games are about open-mindedness and inclusivity, so it's clear where they stand on the issue. I'd be disappointed if I had any doubt where they stood, but I don't. Other companies are doing it, but they have a different target audience, and just because they chose to do it doesn't necessarily mean Nintendo should follow suit. There are more brands that didn't comment than there are that did. Nintendo's games speak for themselves.