I dunno. It could go either way. I don't see anything clearly/obviously heinous here. At the very least he is ignorant of the movement and the message, and I will give him the benefit on the doubt and say he had good intentions, based in the two tweets alone (I have no idea of his history or the company's). A lot of non colored people, especially older people, do have good intentions and aren't racist, but don't understand "all lives matter" undermines tbe "black lives matter" out of ignorance. If he doesn't mean what he says and it isn't a poor choice of words with good intentions, we'll know sooner than later.