Most people on these forums have certain preferences. For example, it's no surprise that I love my cinematic or narrative heavy titles, and Sony tends to do those best. With respect to yourself, often I see you posting in support of or excitement towards Microsoft's platform and games, and it's not exactly a secret that Microsoft hasn't really had any strong GOTY awards candidates for some time now. Thus I can see why yourself and others may be especially disparaging towards GOTY awards, since the awards in recent years will not necessarily align with or reflect their own preferences. Irrespective of that however, it doesn't mean GOTY awards aren't important or are only celebrated or discussed by "". It is rather incendiary of you to imply that (the irony being that you yourself are in here discussing them). Simply put, awards are a recognition and celebration of quality, and people like to see the games, products, designs, food, movies or whatever else they love or enjoy, recognised and celebrated.