Not really. Even from his replies this seems really a convenient time to drum up marketing support. As I said almost nobody cares if there is smoking in this game. Nobody is going to light a pack of cigs or cigars up because of Gears of War did it. The idea that Gears of War is somehow contributing to smoking is ridiculous. His idea that a game is escape fantasy filled with extreme violence does actually seem like a convenient excuse to model his game on standards for one issue but to let another issue go by because obviously he wouldn't have much of a game without it. So he can't stop violence why try? He can't stop smoking either so why try? IDK. I don't have all the answers. What he is doing is fine even if it is for marketing. It's his deal. That's the main point here. He can do what he wants. I don't see an issue with it. Vape and nicotine are bigger than tobacco will ever be at this point, and tobacco is not getting bigger it's getting a LOT less popular in a lot of places. Yes, some countries have a some problems with tobacco, but it has nearly nothing to do with videogames. Asian countries have major issues with smoking due to peer pressure and because they haven't had the time to see exactly what it does to the body after many years en masse. Rod's replies seem somewhat generic and random to me outside of the personal people in his life that were affected. I get that somebody he knows died of lung cancer. My grandfather died of lung cancer. Has nothing to do with anything for me anyway, and I certainly wouldn't be trying to make this some huge issue if it weren't for marketing of my game. I for one don't mind people smoking in media as long as they aren't hawking it on people. It's not a big deal to me. Teach your children about media. That being said I don't care what he does. If this is what he wants so be it.