I am never quick to join an online lynchmob. I can also se the argument of keeping Nintendo vidya games clean of all somewhat related things. I'm all for gay rights and rights for everyone to be treated equal buy expressing it there might be like raising a flag in Disney world. If Disney want to do it they would do it and not let anyone do it. Just how companies work, they want to control their intellectual properties and only take stands when it's coming from themselves. Nintendo probably isn't against trans or gay rights, it just that they don't want to lose control over the statements that are coming from their creation and therefore could reflect on them.