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RichGrisham's Posts

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Thread [Kotaku] Borderlands 3's Review Situation Sure Is Strange
You and I are both outliers. I’m very much like you in that behavior. But! People like us are no longer statistically significant when looking at correlations between traditional reviews and sales figures. Modern digital tech has rendered those correlations insignificant.
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Thread [Kotaku] Borderlands 3's Review Situation Sure Is Strange
This isn’t 2013. Reviews don’t matter anymore in terms of sales. Gearbox and 2K know this incredibly well. They’ve successfully drummed up the hype and they know that Day 1 will be massive with thousands of streamers promoting their game, which is where the vast majority of ‘on the fence’ people will judge whether or not to buy it.
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Thread [Kotaku] EA Lays Off 350 People In Marketing, Publishing, Analytics
I agree. I'm not suggesting that they go the full 'pay influencers' route. Rather, they should understand that and market accordingly. They should be their own influencers. If it were me running marketing at EA, virtually all of the entire team would be full-time streamers. Create content about your games 24/7, speaking directly to your customers and showing games constantly. The new ones, the old ones, all of them. At OOTP that's what we're building towards. We self-produce 5-6 hours of content per week minimum - live Twitch streams (archived immediately to YouTube) and a weekly podcast plus an incredibly active Discord. My dream is to have every day covered with multiple hours of content. That's how you build a community nowadays.
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Thread [Kotaku] EA Lays Off 350 People In Marketing, Publishing, Analytics
I won't pretend to know any of the specifics about this...but having said that, if this is truly the marketing people being hurt the most by these layoffs, I'll bet that's a simple cold reckoning of the fact that most successful video game marketing these days is done by people that are not your employees. With the death of traditional games media - at a high level it doesn't matter anymore, folks, sorry to say it - and the rise of Twitch, they probably compared their internal marketing activities to Apex Legends (very small) to those of Battlefield and Anthem (very large) and realized the old way of marketing doesn't work anymore. There's no reason to keep hundreds of people doing jobs that don't matter anymore. In my opinion, many of those people could be re-trained and effective in some other roles instead of being laid off - but - you also can't take a marketing/PR person and turn them into an animator or programmer without tremendous expense with no guarantee of it yielding results.. Relatively speaking, the things that marketing used to spend a lot of time and money doing - courting the games press, holding special events, writing and sending press releases, spending tons of money of TV and magazine advertisements - don't deliver any value anymore. The things that do matter - millions of viewers on Twitch and YouTube - do deliver value,p. Sad but true. And this is from someone who does this for a living. It's all changed, and it changed so fast a lot of people still haven't fully realized it. Not even sure that I have, although we are so small and nimble we can react much more quickly than a lot of others.
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Thread The Game Industry Is Choking Itself To Death (The Jimquisition)
As long as we ignore two facts - 1) more people are playing more games than ever on more platforms, and 2) more money is being spent by consumers in more ways than at any other time in history - then I suppose we can say this video is accurate.
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Thread FIFA 19 will add UEFA Champions League and Europa League
PES is doing great for Konami, generating a lot of profit. It doesn’t come close to FIFA in terms of revenue and units sold, but it doesn’t need to. It’s a great, mature product for Konami and dropping most of the licenses makes tons of sense. It doesn’t need the licenses to be good. I enjoy PES and FIFA these days. PES is better, and I play it more, but FIFA is just beautiful to experience presentation-wise. Both are great. It’s a fun time to be a video game soccer player.
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Thread The Player 1 Podcast Topic
The three-man episodes for the past few months have been some of the best in a long time. Not because of who's not there, just because (at least to me) the three amigos of CJ, Greg, and Phil are simply great together. I've laughed out loud at more episodes in the past 2 months than since Mik was a regular. (and this is not anti-Ethan stuff here, just an observation)